品。Loosely translated as “taste”. But what exactly does this encompass? In today’s highly media-saturated society, we are constantly dictated by a variety of experiences with regards to taste and have thus become obsessed with the world of opulence. Yet, it still begs the question: Does more really mean more? We say, not necessarily. At PIN Prestige, we are redefining luxe by emphasising the beauty of simplicity and the appreciation of quality. Regardless of fashion, watches, jewellery, beauty, the arts, literature or even economics, one needs discerning taste and an astute eye to set them apart from the next individual. The pinnacle of it lies not in excess — only men and women of taste will understand this.